When you think of SEO strategy, what do you think of? For many people, it would be keywords. Keyword research is a great way to improve your SEO status, but it is not the only SEO ranking signal out there. A crucial yet often overlooked SEO ranking factor is UX design.
User experience is all about how website visitors perceive the usability and usefulness of your website. If your website is lacking in either of those two categories, it is likely you will have a higher bounce rate. Whether it is navigational issues, loading speeds, or downright aesthetic, poor UX design will flat out lose users.
A valuable tool in the UX design process is a heat map. A heat map is useful when you want to visually see what a user is doing on your website. This blog will give you more information on heat maps and how they can help improve your UX design.
What is UX Heat Mapping?
A heat map is a visual representation of complex data where values are shown by color and location. If you’ve ever watched weather reports, you’ve seen a type of heat map. Meteorologists impose a color scale over a map showing the weather in different areas of the country. UX heat mapping is this same concept, but instead of a map of the country, the image is of your website.
The visuals in the UX heat map reflect where users click, scroll, or pause. This allows you to gauge navigation, images, text, and the layout of your website. The darker, redder areas reflect the most engagement, which helps you know what is working in your UX design.
The picture on the right is a great example of a UX heat map (image source).
How Heat Map UX Design Helps You
It is clear that a UX design heat map can be a powerful tool. The data you collect will help you in many areas when researching your user experience engagement.
One of the most important areas in the UX design process is nailing down the navigation of your website. It needs to be clear to users how to get from one page to another with relative ease. Usability and accessibility are vital to retaining users and converting them into leads.
A UX heat map shows the number of clicks users take to get to the page they want. If your navigation is unclear to a user, and it takes them too many clicks, they may abandon your site altogether. The data compiled from the heat map will give you a clue as to what to change and simplify in a website redesign.
Call to Action
The call to action (CTA) is one of the most important parts of your website. It is what engages the users to take the next step. To generate leads, your CTA must be clear and effective. With a UX heat map, you can see how your CTAs are working.
Because a UX heat map can track mouse hovers, you can see if your CTAs are interacted with. You may find that they’re not being seen or there are no clicks. If this is the case, you can adjust as needed.
A UX heat map can let you know if your content marketing strategies are working. Because it can track scrolls, you will not only know if the user visited your blog, for example, but if they read through it and initiated a scroll.
This is the same for infographics and images. If these areas “heat” up, you’ll know if they are being engaged.
Another great thing about a UX heat map is it can show you if your website layout is effective. It is not only about clicks, like navigation, but about hovers, pauses, and scrolls. You may find you need to adjust the sizing or overall placement of different items on your website. This is extremely valuable when you decide to invest in web design.
Try Out a UX Heat Map Today!
If you want concrete data on how users are interacting with your website, a UX heat map is the way to go. Code Authority’s team of web developers can help you set up a heat map and redesign your website based on the information you find. Contact us today for a free consultation!